a portrait photo of a blonde woman smiling

Samantha Goos

SDCN Management Team Alumni

Affiliation: Karolinska Institutet

Samantha is an imaginative, creative copywriter with 8+ years of experience in B2B and B2C marketing. Besides a Bachelor’s Degree in Journalism, Samantha has a proven track record in online marketing, copywriting, SEO optimization and B2C publishing, plus possesses in-depth project management experience and organizational skills – and can handle deadlines like a boss.

Samantha was born and raised in the Netherlands, but her curiosity and adventurous nature quickly saw her fly the nest at 17, taking on the challenge of an international exchange program in Peru. Since stepping on that plane bound for Lima in 2006, she’s never looked back – traveling the globe, experiencing life in all corners of the world. Samantha’s lived and worked in England, France, Australia, and the United States – chasing her a passion for culture, whilst remotely working as a freelance editor, copywriter, and marketing consultant. 

In November 2019, Samantha relocated from New York to Stockholm due to her husband’s career, as he was appointed professor at the Karolinska Institutet. This is how she came to join the SDCN Management Team, putting her word wizardry into action to boost the network’s communications potential and impact.

In her free time, Samantha loves exploring Stockholm and spends her days discovering all types of Swedish delights, from taste-testing bakeries in a quest to find the best kanelbullar to going for long walks in Djurgården. She’s also learning Swedish at SFI, and aims to order her favorite Fika treats in fluent Swedish soon!